YouTube and COPPA: Is it Geared to Kids or Not?

So What is All the Fuss?

Recently, there have been many YouTube videos discussing the recent changes to the YouTube platform in regards to “content geared to children.” The fuss all started when YouTube and its parent company Google were hit with a lawsuit alleging that they have violated the Children Online Privacy Protection Act (COPPA). Specifically, the suit alleged that the companies were illegally collecting the personal information of children who were watching “child-directed” videos on the platform by collecting their user data without notice to or consent from the Parents. YouTube has taken this very seriously as YouTube agreed to pay $170 million for COPPA violations.

What is COPPA?

Paragraph 10 of 15 USC 6501 states that a website or online service directed to children is a website where all or a portion of the website is targeted to attract children (a person under the age of 13). This is an incredibly vague description. In an attempt to clarify if a channel is “directed to children,” the FTC has released an advisory that sheds more light on what content may be at risk.

The FTC states that a channel owner must look to the intended audience in determining what content might be protected by COPPA. Is that audience under 13? Let’s take a look at the factors that apply.

  1. The subject matter:
    • If you are talking about the best way to file your taxes then you need not worry about COPPA as it is clear that your target audience is adults conducting adult activities. (Make sure that you are not doing this in a Barney Costume as that may be considered children directed.)
    • If you are doing a show discussing the Marvel Cinematic Universe or reviewing comic books, it will depend on many of the factors below as the topic itself may or may not be actionable.
  2. visual content:
    • Do you have children’s toys in the background? Are there children in the background? These are the factors that they will look at in determining the target audience.
  3. the use of animated characters or child-oriented activities and incentives:
    • Did you have an artist draw the Teenage Mutant Ninja Turtles playing with hot-wheels and flossing? Probably going to be directed to children.
  4. the kind of music or other audio content:
    • If you have kids’ songs, its most likely going to be geared for children.
  5. the age of models:
    • The younger the model the more directed to children.
  6. the presence of child celebrities or celebrities who appeal to children:
    • Justin Bieber in 2011? Again, most likely child directed.
  7. language or other characteristics of the site:
    • If it looks like it was written for a children’s book it will set off red flags.
  8. whether advertising that promotes or appears on the site is directed to children, and:
    • If there are children’s ads in the content.
  9. competent and reliable empirical evidence about the age of the audience:
    • If you state that you are directing to children, or the vast majority of your audience are children.

The main takeaway is that the field and the regulation is full of uncertainty. The FTC and a court always look at the “totality of the circumstances.”  Just as the phrase describes this means that they will look at everything and then make a decision. This means that although the intent of the channel owner will be taken into account, it truly DOES NOT MATTER WHAT YOUR INTENTIONS WERE IF IT LOOKS LIKE YOU WERE DIRECTING YOUR CONTENT TO CHILDREN.   Additionally, this applies equally to all platforms, YouTube, Twitch, Mixr, etc.

How Does This Affect Your Content?

The FTC does go on to give examples of channel owners who were classified as directing to children. i-Dressup was a website where children were able to play dress-up games and decorate spaces. Although the website required parental consent for users under the age of 13, it still collected user data regardless of that consent. Given the intent to allow children onto the site, COPPA applied to i-Dressup.

 

It is very important that every content creator understand that if you post content to YouTube, COPPA WILL APPLY EQUALLY TO THAT CONTENT AS THOUGH THE OWNER WAS POSTING ON A WEBSITE THE OWNER CREATED. Unfortunately for channel owners, this means that all YouTube has to do is inform the owner of YouTube’s policy toward child-directed content and liability will then fall solely on the owner. YouTube will simply take down the video if it violates their terms.  

 

There are some harsh penalties associated with violating COPPA, as i-Dressup agreed to pay $35,000 in civil penalties. The current disturbance is a direct result of the suit filed against YouTube resulting in the $170M penalty. This is a record-setting settlement and as a result YouTube changed their policies and YouTube released a video to explain the policy changes as a result of the lawsuit.  You must now

  1. Set your audience using Youtube’s system.
    • YouTube has an algorithm that will determine the audience as well, but you still must set your audience.
    • This can be at the channel level or video level.
  2. If your content is made for kids
    • These videos will no longer have comment sections.
    • The video won’t show personalized ads, lowering some channels’ revenue.
    • The Stories, community tab, and notification bell will no longer be present.
    • There will be no option to save and watch for later or save for playlist.  

The Bottom Line!

If a channel violates COPPA, it opens itself to liability and possible civil penalties. The FTC is currently looking at the application of COPPA given the advancements in internet technology. As a content creator or consumer you can make your voice heard here. To be safe, the best bet is to take a look at your content with these factors in mind, and if you have any questions speak with a legal professional in the area. There may be avenues to combat the application of this rule in court and you can check out my guide to loot box regulation here, which could be a very similar Law.

 

            This is a guide to a current issue in the content creation field and should not be substituted for legal advice from an experienced attorney in the field. The Post is for informational purposes only.  No Attorney-Client relationship is created from the information in this post.

 

Keep an eye out for further posts at MC & J Blog!!

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Sean Mendez-Catlin, Esq. 

 

Managing Partner handling Digital Media and Entertainment Law

The Attack on Loot Boxes 10/14/2019

Loot Boxes. Whether you call them surprise mechanics or cash grabs, they are one of, if not THE, hottest topic in the games industry.  The small phrase has created a large response. Gamers have begun a hard push back against the current regime while many companies are clawing to maintain the status quo.  But, how did we get here and where are we going?

Loot Boxes in a Nut Shell

My first memory of loot boxes is from when I was a small child. Every trip to the supermarket ended with a stop at the register, where there was an assortment of multi-colored holographic playing cards: Pokémon, NBA, MLB, NHL, NFL, or Magic The Gathering were just a few of the card types that I found myself peddling on my parents’ carts (or buggy depending on where you’re from) in the hopes that they would purchase the card pack for me. Usually, it was the 10-card pack. Sometimes, I was lucky and could get the 50-card starter pack. Looking back, it is easy to see that these were in fact loot boxes. I would get my parents to spend $2.99 to give me a chance at getting a Charizard, Vanausaur, Blastoise, or that all-mighty Holographic Pikachu. If you were lucky, you got all the cards quickly, if you were less lucky, it might take several trips to the supermarket and creative bargaining with parents. Most people were not that lucky.

Fast forward to today and loot boxes have become common in almost all forms of the game market. They are especially present in the video game market. From NBA 2k to Destiny 2, there is some sort of chance mechanic, usually termed RNG. RNG refers to the random number generator that generally is utilized to determine what items a player receives from a loot box. Another theme is that you need to use some in-game currency to purchase this chance of greatness. Juniper Research estimates that Loot boxes will create a $3 billion increase in revenue in the gaming market by 2022.  The games market has high expectations for loot boxes and many triple-A titles place loot boxes into development plans.

Senator’s Proposed Bill

The financial success of the loot box system, as well as the deceptive tactics used by some game companies, has caused many governments to focus on loot boxes and their legal future.  Senator Josh Howley announced his intention to implement legislation to ban loot boxes for use in games that market to minors. There have been many evaluations of the proposed legislation.  Before we discuss those reactions, we should review the legislation. The ban would apply to games targeting players under the age of 18.  The bill attempts to describe what constitutes a game targeting players under 18. It states that you would look at the following:

“(A) the subject matter of the product; (B) the visual content of the product; (C) the music or audio content of the product; (D) the use of animated characters or activities that appeal to individuals under the age of 18; (E) the age of the characters or models in the product; (F) the presence in the product of—(i) celebrities who are under the age of 18; or (ii) celebrities who appeal to individuals under the age of 18; (G) the language used in the product; (H) the content of materials used to advertise the product and the platforms on which such materials appear; (I) the content of any advertising materials that appear in the product (J) other reliable empirical evidence relating to—(i) the composition of the audience of the product; or (ii) the audience of the product, as intended by the publisher or distributor of the product; or (K) other evidence demonstrating that the product is targeted at individuals under the age of 18.”

page 4-6 of the proposed Bill

A History of the Case Law

Clearly there are several elements evaluated to make the determination; however, I do not believe that the bill (in its current form) passes any constitutional criteria. Attorney Brandon Huffman has already detailed how the Bill likely fails any first amendment challenge in his article. In short, Attorney Huffman argued that the speech in games is protected speech. He relies on the opinion delivered by the late Justice Scalia in Brown V. EMA. The Supreme Court found that video games were protected just like violent speech in books and radio. Both of those fields have previously been attacked, and the Courts have protected the speech in their holdings.

I assert that the bill also fails a due process challenge. The bill, as constructed would fail as void for vagueness. This constitutional law concept is fairly simple, so naturally, there is a long line of cases to describe how it works. In 1926, the Supreme Court stated that “a statute which either forbids or requires the doing of an act in terms so vague that men of common intelligence must necessarily guess at its meaning and differ as to its application violates the first essential of due process of law.” Connally v. General Constr. Co., 269 U.S. 385, 391 (1926).

The doctrine was discussed at length in U.S. v. L. Cohen Grocery co. In that case, a law was created which made it “unlawful for any person willfully * * * to make any unjust or unreasonable rate or charge in handling or dealing in or with any necessaries; to conspire, combine, agree, or arrange with any other person * * * (e) to exact excessive prices for any necessaries. * * * Any person violating any of the provisions of this section upon conviction thereof shall be fined not exceeding $5,000 or be imprisoned for not more than two years, or both. * * *” U.S. v. L. Cohen Grocery co., 255 U.S. 81, 82 (1921).  The court found that this statute impermissibly left the determination of illegal actions in the laps of the jury. Id. at 87. The court explained that the language of the statute does not control any specific action because “It leaves open[…] the widest conceivable inquiry, the scope of which no one can foresee and the result of which no one can foreshadow or adequately guard against.” Id. at 89.  The Pacifica and Fox line of cases informed the public that the doctrine does not only apply to criminal matters, but to civil statutes as well.

In FCC v. Pacifica, The Supreme Court evaluated the constitutionality of the FCC policy in regards to Title 18 U.S.C. sec. 1464 governing obscene and indecent behavior. The case centered around the broadcast of a monologue by George Carlin that used language dealing with sex and excretion. The court there held that the FCC could limit the speech as it was not fully protected. Fast forward to 2011 and the court would again revisit this issue in FCC v. Fox.

Fox Television Stations and ABC Television had indecency complaints about three broadcasts. FCC v. Fox Television Stations Inc., 567 U.S. —-, 6.  The Court summarized as follows:

“First, in the 2002 Billboard Music Awards, broadcast by respondent Fox Television Stations, Inc., the singer Cher exclaimed during an unscripted acceptance speech: “I’ve also had my critics for the last 40 years saying that I was on my way out every year. Right. So f*** ‘em.” 613 F. 3d, at 323. Second, Fox broadcast the Billboard Music Awards again in 2003. There, a person named Nicole Richie made the following unscripted remark while presenting an award: “Have you ever tried to get cow s*** out of a Prada purse? It’s not so f***ing simple.” Ibid. The third incident involved an episode of NYPD Blue, a regular television show broadcast by respondent ABC Television Network. The episode broadcast on February 25, 2003, showed the nude buttocks of an adult female character for approximately seven seconds and for a moment the side of her breast. During the scene, in which the character was preparing to take a shower, a child portraying her boyfriend’s son entered the bathroom. A moment of awkwardness  followed.”

Id.

Fox and ABC were sanctioned by the FCC for the broadcasts and sued the FCC. At the time, there was a policy in the FCC stating that if the use of expletives was “fleeting” then there was no sanction. Unfortunately, the FCC had changed the policy multiple times. In fact, just after the broadcast, the FCC determined that even a fleeting use of expletives was actionable. Id.

Justice Kennedy gave the opinion of the court which centered on the idea that “A fundamental principle in our legal system is that laws which regulate persons or entities must give fair notice of conduct that is forbidden or required” Id. at 11.  Justice Kennedy clarified further stating “[e]ven when speech is not at issue, the void for vagueness

doctrine addresses at least two connected but discrete due process concerns: first, that regulated parties should know what is required of them so they may act accordingly; second, precision and guidance are necessary so that those enforcing the law do not act in an arbitrary or discriminatory way.” Id. at 12. Kennedy also points out that where speech is concerned this principle is important to avoid vagueness that may affect protected speech. Id. The Supreme court determined that the FCC policies in conjunction with the language in the statute did not give Fox or ABC notice that a fleeting expletive or a brief shot of nudity was something that could be sanctioned. Id. at 13

So How Does That Apply To This Proposed Law?

This ruling is important to the proposed Bill. In its current iteration, it is not clear what the prohibited action would be. When I was younger, I always wanted to play Halo because my cousin always played it. He was over 18, I was not. Given the current proposed bill, Rockstar may be held liable if there are loot boxes in the game because I was attracted to the game as a minor. Nothing that Microsoft did had the intention to bring kids to the game. This vagueness even affects the concerns voiced by Brandon Huffman.  Given my example, many companies may limit their protected speech in an attempt to avoid prohibited behavior. For example, Borderlands 3, releasing in September, utilizes a loot box mechanic for its items. Given the current Bill, 2k would have to worry about whether the mechanics in Borderlands 3 would be actionable. Although the story, gameplay, concepts should not be prohibitive, the game utilizes bright saturated colors and there are characters that act childlike. This may be enough to ban the mechanic from the game. The options are either stay true to the vision of the game or limit your speech to ensure a profit. Even if you have limited your speech, you don’t know what speech is actionable.

To close, this is just this iteration of the proposed Bill: edits and rewrites may lead to a bill that is constitutional. The damage inflicted cannot be undone, so it is almost certain that there will be some sort of restriction to Loot Boxes in the coming years. We have seen the trend world-wide of strict loot box laws. Japan implemented a gacha (lootbox) law restricting complete gacha. This stated that companies could not implement multi-level/combination loot boxes, known there as complete gacha. That restriction needs to fit appropriately to the market and should not be overbroad. Recently, 2k sports released its Myteam trailer highlighting the casino-esque designs that have been added to the mode. 2k in its wisdom added a slot machine design to the mode. Although there are other gambling mechanics in the game, the aesthetic has created an uproar about gambling being promoted to children and undoubtedly has added fuel to the fire, ensuring there will be a constitutional restriction developed. With loot boxes, it is only a matter of time. The backlash in regards to the trailer was enough to cause 2k to delay parts of the mode to redesign the look of particular areas, but to be honest, it still looks like a casino.

For More information on everything law related, Follow MC & J Law here. And for Digital Media representation visit:  https://mcandjlaw.com/intellectual-property

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